E-zine essay
Introduction
The interactive industry has grown a lot in the past few
years, as technological advances have led to faster bandwidth and computers are
being more widely used throughout society, it has become possible to make the
user feel immersed in an interactive experience. Websites such as YouTube have
revolutionized the way user generated content is shared and viewed, viral
videos make people internet superstars in the matter of hours. The basic interactivity
that used to occur was simply pushing the red button on your remote, but now
you can acutely have an influence over what you watching by phoning in to vote.
Also on the internet web 2.0 has enabled websites to be much more interactive.
Web masters can now design interactive websites in flash that get the user more
involved in the website, instead of the
old sites which were spammed full of flashing adverts and didn’t look to nice.
YouTube began in 2005 as a video sharing site, it was sold
to Google in 2006 after it had a boom in
popularity, soon after in 2007 Google
announced the partnership programme, this gave content creators a more
sustainable living which in turn leads
to more better content being brought out and more regularly.
YouTube is now one of the most viewed sites in the world and
is visited by over 800 million unique visitors per month
Tonnes of user generated content get uploaded to YouTube,
approximately 1 hour of footage every second. About
Ray William Johnson is estimated to make over 1 million
dollars a year through advertising, he has a team of about 6-8 people that help
him make 1-2 videos a week that reach 3-4 million views per video. He interacts
with the audience by asking those questions at the end of each video and then
featuring some of their answers in the next video.
Many other big youtubers interact with their audience that
way and get nearly the same amount of views.
Viral videos are videos that generate a lot of views in a
short time, they are usually short and most of them contain someone doing something
out of the ordinary, they get lots of views quickly by people sending the video
to each other. Advertisers are seeing this as a big opportunity because they
can spread their messages across to a large, diverse group of people in a short
time. The problem is it’s hard to make a video go viral.
YouTube allows content creators to interact and receive
feedback from the viewers by have a comments section, ratings, messages, and
video statistics. This allows the content creator and youtuber to interact in a
way that was never before possible with technologies such as TV or radio.
“Content then get a better understanding on what content the
viewers do and don’t like and create better content for their audience. While other video hosting websites had
been launched before YouTube in 2005 (including Metacafe in 2003 and Vimeo in
2004), YouTube was conceived to be, in the words of Jawed Karim, a video
version of the rating site Hot or Not. Karim commented that hot or not was a
site "where anyone could upload content that everyone else could view.
That was a new concept because up until that point, it was always the people
who owned the website who would provide the content." In December 2006, Time
magazine wrote: "YouTube is to video browsing what a Wal-Mart Supercenter
is to shopping: everything is there, and all you have to do is walk in the
door."”
Wikipedia. (). YouTube. Available:
http://en.wikipedia.org/wiki/YouTube. Last accessed 7th Mar 2012.
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